About — Camila Cruz

INSTAGRAM

I’m Camila Cruz, a multidisciplinary creative specializing in art direction, curation, and sensory storytelling. My background in architecture, music, dance, and design gives me a unique perspective on how people experience the world—through visuals, movement, sound, and space.

My creative path has always been interconnected. Studying architecture taught me about structure, flow, and the way environments shape emotions. Over a decade of ballet ingrained an intuitive understanding of movement, rhythm, and expression. A life long of music education from my father and sister, both professional musicians, sharpened my sense of timing, tone, and storytelling through sound. Working in branding and art direction gave me the tools to communicate visually—through composition, color, and narrative. These disciplines might seem distinct, but to me, they are deeply linked. Creativity is a language, and I’ve spent my life learning to speak it across multiple mediums.

This is what led me to start West Five, a studio where I bring all these influences together to create sensory-driven narratives. While West Five is my creative studio, this portfolio is a reflection of my personal and freelance work, and my creative process.